What are information products. Types of information products. What is a sales funnel? What are information products?

Few people who have never encountered this can say exactly what an information product is. Although the answer is actually very simple. An information product is reliable information, someone's experience, which is presented in a certain way. The value of the information product depends on the form in which it is presented. There are several options in which an information product can be implemented. Naturally, each of these types differs in price. About each in order.

What are information products?

The first one is the article. It does not have to spend a lot of time on it and therefore it is the cheapest way to present an information product.

The article is followed by an e-book. It's simple - more information, and hence the price, respectively, will be more.

CD. In such a container, an information product will cost about 1000-1500 rubles.

DVD-box - such an information product will cost 1500-3000 rubles. Also, dvd-box is the most common way of packaging an information product, since the price and quality of a dvd-box are optimal for both the entrepreneur and the consumer. DVDs and CDs can be bundled, which naturally increases the price of the information product.

The last and most expensive way to present an information product is a seminar or webinar. It is the most expensive, as the one who conducts these seminars has a great responsibility. By providing information, the business coach is obliged to show the results to his consumer.

When choosing a “container” (method of packaging or presentation) of an information product, it is necessary to think about prices, approaching this issue very seriously. You always want more and for a small price, but you need to make sure that the business you take on turns out to be profitable.

What makes up the price of an information product

And your information business started its work with a positive result and did not disappoint you at the very beginning of the journey, which is very important for a beginner in the information business, because after the first disappointment, the business may end before it even starts. Now more about what the price consists of.

There are several criteria on which pricing depends:

1. The time and effort you put into development.

2. Relevance of information.

3. Volumes of potential buyers.

4. The presence of competitors.

5. Niche commercialization.

Of course, for beginners, creating and promoting an information product may seem difficult, even complex. But in order to start an information business, it is not necessary to have your own information product. After all, there are people who have been in this business for more than a year, are very successfully moving in the information business and will be happy to offer quite favorable conditions for an affiliate program to promote their information products. I wrote about one wonderful affiliate program of the Your Start training center.

Dear readers, as always, I look forward to your comments on this article and is always ready to answer all your questions.

Hello my dear blog site subscribers! Have you heard of the concept information product ? Not? Do not miss the chance to get acquainted with new information about it and significantly improve your life! Today, no online business functions without information products! This article will introduce you to what an information product is, its varieties, options for making money on it, and many other interesting nuances.

You are ready? Then let's start

Start in the info business

info product is an information product that you can create yourself, relying on your skills and talents, but at the same time spending time or finding an excellent copywriter for .

Of course, if you want to create a unique information product that has no analogues, then it is better to do it yourself. Let you spend a lot of time preparing, but you will give the world an exclusive :-).

Varieties of information products

Information materials vary by the method of presentation and by the principle of presentation . It is difficult to single out any one type of information product, because all people are different and everyone perceives information better in one way or another. It is more convenient for someone to read, for someone to listen, and someone is able to delve into the material by studying the video sequence, a visual aid with step-by-step audio instructions. This primarily depends on the psychotypes of potential customers, there are three types of them: visuals, auditory and kinesthetics. What type do you consider yourself to be? How do you find it easier and more efficient to learn new things? As a visual person, I often choose video material and, in some cases, text material, very rarely audio. And you?

And now I will list the types of information products:

• article;
• electronic book;
• cd disk;
• dvd box;
• seminar or webinar.

As you can imagine, my list started with the least expensive information product in terms of finances and time, and ended with the most expensive one.

Important! Even if you have the finances and are ready to start promoting your information product right away at seminars and webinars, I would not recommend doing this. Go all the way from writing a unique article to conducting seminars and webinars. So you will gain experience and form an informative base that will still come in handy.

Making money in the info business

To talk seriously about, you need to already know what kind of information product you intend to promote, what is its target audience and think about what the price will be for it. You can make a profit in several cases:

• independently creating infoware and selling it;
• by purchasing an information product for resale (by doing reselling);
• selling your product once to an info producer or allowing him to sell your product (and receive a commission from transactions as a percentage);
• creating informational material to order.

Combining the creation of your own information product and its competent implementation is difficult, but understandable. If you like the topic of infobusiness and you are ready to plunge into it with your head, then with perseverance, study all the nuances of creating an info product and ways to sell it. This path is suitable for enterprising individuals who are used to working alone.

By reselling, you save time and effort on writing a personal product and editing an existing one. This will suit you if you are more into marketing and sales than science and discovery.

Very interesting topic information production : you hire a person, a specialist in a certain subject, and he writes a book for you to order, records a video, etc. You only buy out a ready-made information product and sell it, keeping all the money for yourself.

Cooperation with information producer , on the contrary, is perfect for people who are not strong in the design, promotion of goods and its marketing. Therefore, you may well succeed in the information business, even if you do not have a trading acumen, and entrust the sale of your development to a professional.

If you are attentive, assiduous and the breadth of your views often delights others, you can write information products to order. By analyzing a given topic and working on a unique text, audio or video material.

Information Product Pricing

You ask me how to determine the cost of your information product or favorable conditions for cooperation? It all depends on you. To begin with, I recommend that you analyze similar products of competitors and their cost. If there really are no analogues and you have developed something unique, then it makes sense to slightly increase the cost of the information product. It is important not to scare away potential customers with too high or, conversely, too low a price, therefore, remember the important whales of its formation:

• consider the amount of time and effort spent on creating an information product;
• analyze the relevance of your information;
• estimate the expected number of customers interested in the information product;
• analyze the activities of competitors;
• determine absolutely all the ways of possible earnings after creating an information product.

For more accurate miscalculations of the expected earnings, it is necessary to create a clear plan for promoting your idea and make miscalculations. Getting a guarantee of high sales returns is almost impossible, but if you have a good marketing plan in place, you will definitely succeed.

My article has come to an end. I have highlighted the important points when creating an information product and promoting it, and then everything depends on your efforts. Share your ideas and victories in the comments, let's rejoice together! If something does not work out for you and you have difficulties in information work, write about it. Let's find a solution together!

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See you soon!

P/S

Sincerely, Alexander Sergienko

Section: News of information products / Date: 5 May, 2017 at 10:05 / Hits: 78

Any information product- is a kind of collection of information - a textbook, instruction in the form of video, audio or text. Its author shares knowledge and skills acquired independently and accumulated from various sources.

What is an information product?

It can be easier to explain the essence, starting with examples, and not with a theoretical preamble. What is an information product in practice, perhaps everyone knows. A cookbook with step-by-step photos of cooking a dish that makes you want to quickly run to the stove and start cooking - an info product. A video course of modular origami, the complexity of which, when considered, decreases with each scheme, is also an information product.

Varieties of information products

Information materials vary by the method of presentation and by the principle of presentation. It is difficult to single out any one type of information product, because all people are different and everyone perceives information better in one way or another. It is more convenient for someone to read, for someone to listen, and someone is able to delve into the material by studying the video sequence, a visual aid with step-by-step audio instructions. This primarily depends on the psychotypes of potential customers, there are three types of them: visuals, auditory and kinesthetics. What type do you consider yourself to be? How do you find it easier and more efficient to learn new things? As a visual person, I often choose video material and, in some cases, text material, very rarely audio. And you?

Types of information products:

• article;
• electronic book;
• cd disk;
• dvd box;
• seminar or webinar.

Today I will begin to consider one of the now very popular areas, which is called the info business. In this introductory article, you will learn what is infobusiness and infoproduct What are the characteristics of this way of earning, its pros and cons. I think that this material will be useful not only to potential information businessmen, but also to buyers of information products, because in it I will consider their quality criteria, which are worth paying attention to.

What is infobusiness?

Probably, everyone noticed that the very concept of “infobusiness” has recently become very popular. You can watch it on numerous sites surrounded by such epithets as “the most profitable business on the Internet”, “ “, “ ”, etc. What does this attractive term mean?

As you can see, the concept of “infobusiness” consists of two parts: “info” (information) and business. That is, in simple terms, infobusiness It's a business of selling information.

Moreover, this information can be sold in a variety of forms: in text format, in audio / video format, in graphic format, in presentation format, in application format, webinar, or in some mixed format that includes something from of the above.

The very information disseminated in the process of doing information business is called information product(that is, an information product).

The info business can be compared to the sale of useful books: when buying a book, a person also pays for information. The only difference is that the information product is provided in electronic format and almost 100% of the information business today is conducted on the Internet.

We can say that information products to some extent come to replace books, not just fiction, but useful, educational literature in specialized areas.

Consider the main advantages and disadvantages of the information business as a way to make money.

Infobusiness, pluses:

• You can engage in infobusiness without leaving your home, at any convenient time, planning your day on your own;
• Even one high-quality information product can bring a lot of money to its creator, that is, by creating an information product once and carrying out its competent promotion, you can provide yourself with a long-term, good source;
• An information businessman has a huge platform for promoting an information product - the entire Internet;
• Infobusiness is a good opportunity to make money on your own in almost any field;
• There is always room for development in the information business, and the amount of earnings is not limited by anything.

Infobusiness, cons:

• The competition in this area is very high, in order to make money on the sale of information products, you need to not only create them very high quality, but also competently promote them;
• To promote information products on the Internet, certain financial costs may be required, and there is no guarantee that they will pay off;
• People are distrustful of information products, due to the huge amount of frankly low-quality and useless information sold on the Internet, negative reviews;
• An unscrupulous buyer can put your paid information product in the public domain, and it will lose its value. Of course, you can sue him about this, but time and money will still be lost;
• You can invest a lot of work, time and money in the creation and promotion of an information product, but as a result, you still earn nothing or earn very little.

How to start an info business and make money on info products?

Let's briefly consider the process of creating and promoting information products (in future publications, I plan to dwell on this in more detail.

info product

info product- an information product derived from words, that is, a product containing information (a book, including an electronic one, a video file, an audio recording). This is a well-structured educational information on a specific topic, formed by a person who is a professional in this field, where the author shares his experience in a simple human language in an accessible form for mastering, and teaches useful skills step by step that can be immediately applied in life!

Information products are created by people who are known for their knowledge in a particular issue. Therefore, the information product is not a collection of general theoretical information, but a squeeze from the author's personal practical experience. The theory is given intelligibly and concisely only to the extent necessary to solve a specific applied problem. The entire learning process is designed in such a way as to convey the maximum amount of useful knowledge in a minimum period of time. This technique gives very good results. Therefore, this method of learning is becoming increasingly popular.

Studying on information products, there is an opportunity to study according to a free schedule in a cozy home environment. You can go through certain lessons without fear of missing something, because you can always return to any lesson.

The range of topics for training is quite wide. You can find an information product on almost any topic. The authors present the material in simple human language, in the form of step-by-step instructions and give the necessary theory in a concise, accessible form. An information product can be implemented as a book, podcast (file), video or multimedia collection.

Wikimedia Foundation. 2010 .

See what "Infoproduct" is in other dictionaries:

Exist., Number of synonyms: 1 product (75) ASIS Synonym Dictionary. V.N. Trishin. 2013 ... Synonym dictionary

This article is proposed for deletion. An explanation of the reasons and a corresponding discussion can be found on the Wikipedia page: To be deleted / June 19, 2012. While the discussion process ... Wikipedia

See work... Dictionary of Russian synonyms and expressions similar in meaning. under. ed. N. Abramova, M.: Russian dictionaries, 1999. product product, work; production, products; offspring, creation, fabrication, result, generation, concentrate, result, ... ... Synonym dictionary